If you’re looking for a cost effective way to advertise your business, why not harness the power of promotional gifts.

Promotional gifts can be the perfect way to get your advertising message noticed and come in a whole host of different guises. From low cost promotional pens and keyrings which are the perfect giveaways for tradeshows through to corporate gifts such as engraved desk clocks and wine gift sets, promotional gifts branded with your company details can be highly effective.

Why are they so effective?

Having your company name, logo and website printed on to a gift item that you can give to a client or employee, and especially on an item that they will see regularly serves as a subliminal reminder and can play a significant role in supporting any marketing campaign.

Promotional gifts are rarely used as a marketing strategy on their own, but more over to reinforce a message given out for example on an advertising campaign in a magazine or on television.

Which products are most popular?

The most popular promotional gifts in the UK are pens, mugs and mouse mats. Each of these products are cost effective and make for the perfect desktop accessory. There is a simple reason why these products are top sellers; the majority of people spend most of their day sat in front of computer and close to hand is virtually guaranteed a mouse mat, pen and favorite coffee mug. In addition to this these promotional gifts are generally well priced for example plastic pens are available for a few pence with mugs and mouse mats available around the £1.50 mark.

Promotional mugs and mouse mats although slightly more expensive can in the long term prove to be a better medium for promoting your brand. Mugs are highly durable and the print process is dishwasher safe so assures you of a lasting impression. Mouse mats can be printed in full process colour and offer fantastic scope for innovative designs and large print area allowing for a much more expansive marketing message.

I would highly recommend before embarking on purchasing promotional gifts discussing your campaign with a trusted and respected supplier who can advise on the best products to suit both your campaign strategy, budget and also one which will create the most impact with your logo and message.

Ideasbynet is the largest online promotional gift resource and as such we have massive buying power which enables us to bring our customers the best possible prices. In addition to this, our environmental policy means that we do not print catalogues and so we can save not only on print cost but also on the expense of mailing out weighty brochures which more often than not are out of date before they even reach potential customers.